Tag Archives: Marketing

Should your Small Business be on Instagram?

Social media has become a part of our society, making it an essential marketing tool with lots of platforms to choose from. How do you choose which platform is right for you? You may already be using Facebook, but should you use their other platform, Instagram? Will you miss out on key customers?

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Your Business is Dying Because You Are A Crocodile

american-crocodile_219_600x450Afraid of risk, afraid of new ideas, afraid of losing your income – these are the internal fear drivers that keep business from growing. It’s crazy to think that you are your own worst enemy. “But we have always done it this way” has been the cause of thousands of business model failures in both small and large companies. Why are business owners so afraid? As Oren Klaff told us in Pitch Anything, we process things in our old crocodile brains. Which means that we stick with what we know because we are thinking in our “crocodile” brain. “What we know” is killing our business yet we are too afraid to change it.  Highly educated people will continue to lead their business down the wrong path because they don’t want to take risks. Vicious cycle. So how do you break it?

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Marketing Consulting vs. Selling: Does Your Bottom Line Take Priority?

Many companies are rushing to provide digital marketing services.  Business owners must be smarter than ever when looking for marketing help.  They must never lose focus of their goal of improving profitability when contracting with one of these companies.  Continue reading

Want Collaboration? Deal With, Get Over or Lose the Fear!

I’m headed to our nation’s capital in a few days for a summit on fostering collaborative relationships within government entities that serve small business – how did I get into this?  Inducing collaborative relationships is not rocket science – seriously.  Here are some things I have learned about building relationships in today’s business environment.

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The “Aha” Moment

My experience working with small business owners has been like the founding of a new religion.  I’m amazed, inspired and on-fire to get things done.  These men and women take leaps of faith that would make the weak quake.  They move forward because moving backward or standing still is not an option.  One step, then another, then another – never looking back, never taking time to pat themselves on the back and definitely never thinking the job is ever done.

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