Category Archives: Business Development

How Key Industry Influencers can help your small business

You know there are big, important players in your industry whose opinion carries a lot of weight. When it comes to recommendations or making connections, everyone knows finding these people on social media can be a major game changer for your business.

Did you know there are other ways influencers can help your business grow? They provide a lot of information through the channels they use that could be extremely valuable in keeping your business relevant to your audience.

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Your Business is Dying Because You Are A Crocodile

american-crocodile_219_600x450Afraid of risk, afraid of new ideas, afraid of losing your income – these are the internal fear drivers that keep business from growing. It’s crazy to think that you are your own worst enemy. “But we have always done it this way” has been the cause of thousands of business model failures in both small and large companies. Why are business owners so afraid? As Oren Klaff told us in Pitch Anything, we process things in our old crocodile brains. Which means that we stick with what we know because we are thinking in our “crocodile” brain. “What we know” is killing our business yet we are too afraid to change it.  Highly educated people will continue to lead their business down the wrong path because they don’t want to take risks. Vicious cycle. So how do you break it?

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