Many companies are rushing to provide digital marketing services. Business owners must be smarter than ever when looking for marketing help. They must never lose focus of their goal of improving profitability when contracting with one of these companies. Continue reading
Monthly Archives: April 2012
Increasing profitability is usually the top priority for a small business. When identifying revenue barriers, a good place to start is measuring the strength of your talent pool. This area is often ignored especially by business owners who employ family and friends. Corporate companies track revenue per employee and use industry benchmarks to build healthy organizations. Small businesses do not. This simple ratio (gross revenue divided by number of employees) can quickly identify a revenue opportunity.