Social media has become a part of our society, making it an essential marketing tool with lots of platforms to choose from. How do you choose which platform is right for you? You may already be using Facebook, but should you use their other platform, Instagram? Will you miss out on key customers?
Afraid of risk, afraid of new ideas, afraid of losing your income – these are the internal fear drivers that keep business from growing. It’s crazy to think that you are your own worst enemy. “But we have always done it this way” has been the cause of thousands of business model failures in both small and large companies. Why are business owners so afraid? As Oren Klaff told us in Pitch Anything, we process things in our old crocodile brains. Which means that we stick with what we know because we are thinking in our “crocodile” brain. “What we know” is killing our business yet we are too afraid to change it. Highly educated people will continue to lead their business down the wrong path because they don’t want to take risks. Vicious cycle. So how do you break it?
Merriam-Webster defines risk as “someone or something that creates or suggests a hazard”. For small business owners, Risk is the Name of the Game. Every decision revolves around risk. It’s exciting and not for the faint of heart. Small business owners need to make “risk” decisions daily. How much risk are they willing to accept to achieve their goals? Continue reading
Many managers avoid dealing with tough business issues because they don’t want to endure the period between starting to implement the solution and getting the results. Of course, procrastinating only makes it worse. Avoiding to deal with a problem employee/client because you don’t deal with confrontation well is only negatively affecting your bottom line. I’ve seen coaches, business owners and parents avoid dealing with serious issues because confrontation makes them uncomfortable.
Several weeks ago, I received a letter from a young man, Sam, who was set to leave the military. He introduced himself and asked if I could meet with him. His goal was to learn more about potentially starting his own business and get connected in the community. I scheduled the appointment thinking I could talk to him about the pros and cons of starting your own small business.